While Hip Hop was turning 50, we were creating a visual story for the Weekend Warriors, the weekend radio lineup on OG97.9 from legendary emcee, Chubb Rock. A collegiate-inspired logo and a bold palette form the foundation of a look and feel that conveys fun and confidence with minimalist flavor that also looks good on a business card. The Hip Hop 50 t-shirt design was part of the team’s commemorative merch.
