The Art of Accessibility

A large hospital system needed patient-facing materials that communicated clearly to every audience—without overloading a lean in-house marketing team.

Northside Hospital needed to provide its vast network of doctors and practices with a user-friendly way to create professional-quality invitations, announcements, and postcards for their local events. We worked with their team and their brand guide to design a collection of templates that are attractive and easy for a non-designer to use on their DIY print-request platform.