Friday the 13th is a good day to talk about bad luck — the kind you volunteer for.
“Free revisions” is the most expensive line in any quote.
It sounds generous. It sounds like good service. But a revision round with no limit is a project with no end — and a project with no end is a project that never ships.
Here’s what “free” actually costs. The designer who can’t close the file. The approver who keeps tweaking because tweaking is free. The launch that slips a week, then two, while everyone polishes a sentence nobody will remember.
Unlimited revisions don’t buy quality. They buy indecision, one free round at a time.
Put a number on it. Two rounds, included. After that, each round has a price — not to punish anyone, but to make the next change worth making. The moment a revision costs something, people only ask for the ones that matter.
Free isn’t free. It’s just billed in time you never get back.