Your best marketing is sitting in someone else’s inbox.
A client once told you the campaign worked. A nurse said the video made her cry. A board member mentioned the annual report at dinner. None of it was written down. All of it is gone.
Testimonials don’t arrive on their own. People are busy, and praise is perishable — it fades the moment the feeling does. The only testimonials you get are the ones you ask for, in the moment, while the work is still warm.
So ask. Right after the launch. Right after the compliment. One sentence: “Would you say that in an email I can quote?” Most people say yes. The ones who say no were never going to say it anyway.
Your happiest clients are your best copywriters. They just need the ask.